Club Goals

To competitively play at the highest grade attainable by the teams each season.
Promote Fair-Play and Respect for each other, the opposition and the umpires to each and every player who represents our club.
Ensure that the club and players are aware and adheres to the rules, by laws and regulations of the relevant governing bodies in particular the Western Australian Amateur Football League
To install a sense of commitment and pride in our club through on-field behaviour from players, coaches and supporters.
To develop a strong bond of friendship and respect amongst players that encourages fairness and the will to remain with the club through out their playing days.

Grow the membership base by at least 10% each year.
Attract and develop highly skilled and qualified coaches that can continue to develop players and bring the right approach and culture that is aligned with the clubs goals.
Work with the Junior football clubs in the area providing coaching, mentoring and financial support and a pathway for Junior players into Senior football
Provide the same level of support and encouragement to all players no matter what level of development they maybe.
Retain players after they have finished playing football to continue on with the club as volunteers and/or committee members.
Instil leadership, responsibility and respect in all players so as not only to be better players but also better members of the community.

Promote the club actively to our players, social members, their families, club sponsors and members and families of the junior club.
Ensure the club is an attractive investment for potential sponsors, external stakeholders and relevant governing bodies.
Work with the City of Canning and other relevant stakeholders on the improvement and general upkeep of facilities at its home base; Clifton Park.
Foster the development of relationships with WAAFL, WAFC, East Fremantle District Football Development Council, stakeholders and the local community.